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Annual Report 2021

Read about Bidstack’s rapid momentum and industry outlook.

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Highlights

Letter from the CEO

2021, a momentous year for Bidstack.

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Highlights

Financial overview

Scaling for growth and acceleration of commercialisation.

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Corporate Governance

Chairman’s Statement

Solid progress and confidence into 2022.

Our partnership with Azerion

The landmark commercial agreement with Azerion is the most significant advertising transaction to date for Bidstack. It is also thought to be one of the industry’s largest programmatic in-game advertising deals recorded. This evidences Bidstack’s position as a clear market leader.

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Publisher case studies

The success of the year was further reinforced by a milestone agreement with a AAA publisher which is a global leader in digital interactive entertainment covering multiple formats across its mobile portfolio and exclusivity for one of the publisher’s biggest sporting franchises.

The endorsements from publishers stand testimony to the stability of Bidstack’s technology, the quality of our onboarding experience and the access we can provide to premium advertisers. Bidstack’s pipeline is looking robust for the year ahead as further publishers embrace Bidstack’s value proposition.

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Publisher case study

Turborilla

Bidstack has added a total of 3 of Turborilla’s games to the portfolio which was driven by impressive results and customer success.

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Publisher case study

Nordeus

Through our partnership, Nordeus has seen household name brands such as Samsung, Disney+ and Under Armour appear in-game.

Brand case studies

Bidstack’s roster of global advertisers continued to grow across categories such as luxury, travel, consumer staples, financial services, technology and entertainment. The campaigns delivered were evolving from test spend to larger “on-plan” sizes which highlights the effectiveness of in-game advertising as a new emerging format. This trend is also reflected in multi-market deals and repeat spend that have provided visibility and a pipeline into 2022.

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Brand case study

Paco Rabanne

Paco Rabanne partnered with Bidstack and Starcom Worldwide to promote their iconic men’s fragrances, Invictus and Phantom with two innovative campaigns.

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Brand case study

Doritos

The Doritos x Fast & Furious 9 ads were brought to life in-game in a way that was designed to deliver high levels of attention whilst respecting the playing experience with ads that blended in seamlessly with gameplay on trackside banners, flags and billboards.

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Brand case study

Marriott Bonvoy

Marriott Bonvoy partnered with Bidstack, and Publicis to fuel travel inspiration through gaming as people returned to exploring the world in 2021.

Lumen Research

Bidstack partnered exclusively with Lumen Research in 2019 to formulate a process to demonstrate campaign success to clients when it comes to marketing in the metaverse by measuring the reality of attention. The relationship continues to grow into new ad formats and genre of games which reflects the buoyancy of Bidstack’s evolving portfolio.

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Market opportunity

Bidstack is positioned attractively and captures secular growth from several addressable markets. Immediate commercial opportunities are evident in game developers using Bidstack to drive sustainable monetisation solutions driven by advertisers capturing a growing addressable market and shift in spend towards where consumers spend their time.

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Investment case

Bidstack’s market share in an emerging market is represented through the quality of commercial partners. The endorsement is reflective in the growing number of AAA publishers integrating the technology and signing the largest programmatic in-game advertising deal on record.

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Bidstack’s commitment to the local community

“Our relationship with Bidstack allowed us to be a part of a partnership with Norwich Football Club which saw us featured on their home and away shirts. This was definitely a pinch me moment. Most importantly this relationship has created opportunities for young people to see a larger organisation at work and be involved in this.”

Nana Badu, BADU Sports Founder and CEO

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