Turborilla x Bidstack

Since the launch of Mad Skills Motocross in 2011, Turborilla has delivered nearly 120 million mobile game installations across its portfolio. Mad Skills Motocross 3 is considered one of the most intense and competitive games in its genre with motorcycle physics faithful to the real thing, receiving high acclaim from professional racers.

The Games

Mad Skills Motocross 2

Discover what professional racers, motocross fans, and casual gamers across the globe already know: Mad Skills Motocross 2 is one of the most intense games in the genre. The game features dozens of tracks, weekly events, and 12 different bikes with the option of customisability.

Mad Skills Motocross 3

Mad Skills Motocross 3 is regarded to be the world’s best side-scrolling motocross game and is already available to players on iOS and Android. The game is recognised for its responsive physics, realism and the intensity of its racing experience.

Mad Skills BMX 2

Mad Skills BMX 2 covers different terrain and challenges for those seriously interested in the BMX Sport, featuring amazing physics that combine elements of realism with arcade fun. A plethora of customisation options allows users to create their own on-track look, with new tracks added weekly.

The Integration Process

In May 2021, Bidstack forged an exclusive partnership with Swedish game developer Turborilla, integrating our technology into three of their exceptional titles: Mad Skills Motocross 2, Mad Skills Motocross 3 and Mad Skills BMX 2. Our lightweight SDK is easy to integrate and ensures no drop in game performance.

Protecting Artwork, Respecting The Player

Bidstack recognise the importance of protecting a game’s artwork. It is vital that in- game ad placements seamlessly blend into a game’s environment, enhancing the player’s experience as opposed to detracting from it.
Each race features native in-game advertising at the start line, emulating the typical trackside advertising seen in real life motocross races.

Seamless Brand Experiences

Bidstack worked with Turborilla to ensure the game environment was respected and not overloaded with ads. It is imperative that seamlessness is protected so that players don’t see billboard ads resize or refresh in front of their eyes. The attention given to this aspect has meant that Turborilla has received zero complaints regarding their native in- game advertising.

By utilising a private marketplace Bidstack can ensure ad quality is maintained. With no programmatic backfill Turborilla games are free of ill-fitting ads or ads with an unusable call to action.

A Sustainable Revenue Stream

Through our partnership, Turborilla has seen household name brands such as Netflix, Coca-Cola and Samsung appear in-game. As major campaigns have seen high CPMs, revenue generated through our partnership accounted for over 30% of Turborilla’s overall revenue, including in-app purchases, in Q4 of 2021. At the end of last year, Bidstack ads generated double the amount of both rewarded video and interstitial ads combined.

A Growing Relationship

Since May 2021 Bidstack have added a total of three of Turborilla’s games to the portfolio. Bidstack’s relationship is growing organically, and later this year they intend to integrate the in-menu ad-format, a testament to its credibility as an innovative partner. In the future they are looking towards bringing custom sponsorship opportunities to their games alongside native placements.