A growing portfolio of global publishers
Nordeus x Bidstack
Founded in 2010, Nordeus is a mobile games publisher based in Belgrade, Serbia. The team is best known for its smash-hit football management game Top Eleven. The legendary manager José Mourinho joined as the ‘face of the game’ in 2013. Nordeus has seen massive success in the mobile gaming space, being acquired by Take-Two Interactive for $378 million in June 2021.
The Game
Top Eleven was first released by Serbian games developer Nordeus in 2010 and is now one of the longest-running mobile games as it celebrates its twelfth birthday this year. According to data.ai, (formerly App Annie), based upon downloads and revenue to April 2021, Top Eleven is the world’s most successful mobile sports game with more than 240 million registered users and is available to play online on both iOS and Android.
Increasing Immersion, Delivering Realism
Nordeus have worked hard to create Top Eleven to be faithful to the real life sport, through partnerships with massive footballing stars like José Mourinho. Nordeus are now reinforcing the realism with the inclusion of native advertising from Bidstack.
Prior to working with Bidstack, Nordeus had only implemented rewarded video ads into Top Eleven. Bidstack’s exclusive partnership has enabled them to insert pitchside adverts from real-life brands, emulating a true football experience.
A Strong Revenue Stream
Through Bidstack’s partnership, Nordeus has seen household name brands such as Samsung, Disney+ and Under Armour appear in-game. Bidstack is committed to delivering consistent results for our partners and have smashed our goals, reaching a six-month target in less than three.
A Growing Relationship
In any partnership trust is essential, and Bidstack has worked hard to build this trust with Nordeus, culminating in the renewal of our exclusive partnership in 2022 with plans to grow together with them as they launch their new 3D match engine for Top Eleven.
Bidstack is continuing to bring premium brands to our partners with exciting collaborations in the works for 2022 including Warner Bros promoting the new Batman film within Top Eleven.