Bidstack’s Commitment to the Local Community

A letter from Nana Badu, founder and CEO of BADU Sports.

BADU Sports focuses on educational and community development, using sports as our initial tool of engagement to achieve our aims. We aim to offer positive role models, advice and guidance, so that from an early age our young people form the positive habit of goal setting.

While we provide a high standard in physical education to develop a healthier body, we also provide mentoring to develop a healthier mind. In addition to this, we maintain high expectations for all our members of staff to ensure that all children we engage, develop to the best of their abilities.

As a result of the pandemic families and schools we work with were going to be hit the hardest. There is a poverty of knowledge that means many in our community do not know where to go to access the support they need.

We aimed to bridge this gap, by being a place that supported them through all their needs – from food distribution, to mental health support, to a space to work.

Here East and Plexal were pivotal in providing us with the space and resources we needed to deliver for our community. All of the organisations here get it and want to help.

Here East is a campus full of genuinely good people. This is evident by our relationship with Bidstack, they understood our vision and allowed opportunities to be created for our organisation, young people and families.

Our relationship with Bidstack allowed us to be a part of a partnership with Norwich City Football Club which saw us featured on their home and away shirts. This was definitely a pinch me moment. Most importantly this relationship has created opportunities for young people to see a larger organisation at work and be involved in this.

We are grateful for the work we have done and are doing together and now we look forward to developing this further into the future.

Nana