In 2022, Bidstack’s publisher portfolio grew rapidly to over 250 titles compared to 58 titles in the prior year. This has been driven by the robust uptake from premium developers for intrinsic in-game and also the expansion of ad formats to rewarded video and in-menu. The acceleration of onboarding reflects cross-selling opportunities across ad formats, organic growth within publishers and introduction of new applications.
Bidstack’s product suite has evolved to provide a comprehensive solution for game developers and publishers to monetise entire portfolios rather than just a single title. This is creating diversified gaming genres and audiences to support Bidstack’s revenue strategy.
The growing network includes the addition of two further titles with a AAA game publisher and a multi-year renewal with Sports Interactive’s Football Manager which highlights the stickiness of Bidstack’s relationships.
Bidstack became a Unity Verified Solution during the year and a recommended monetisation solution for game developers. Unity is a leading game engine for creating and operating interactive real-time content. Access to Bidstack’s SDK is democratised and available to empower developers.
