Highlighting Our Finest: Celebrating the Best Moments and Achievements of the Year

As a gaming technology company, Bidstack unifies the advertising and gaming market with its platform that powers multiple stakeholders. During the year, Bidstack has been active and called upon as evangelists, thought leaders, subject matter experts, keynote speakers and strategic growth partners for developers, advertisers and many others within the ecosystem given its broad appeal as an enabler of commercial opportunities.

Bidstack received industry recognition on 11 occasions in 2022 with commendations and awards covering technology, talent and campaigns. Bidstack’s success at these industry awards showcases the commitment to excellence and innovation in the respective categories.

Award Body: MadFest: E.ON Brand Challenge
Category: Brand Innovation Award
Winner: Bidstack
Others Shortlisted: Picnic, KidsKnowBest, Attention Exchange, RockPaperReality

MadFest is the premier marketing festival in the UK, providing a unique platform for networking with the largest brands and the most innovative start-ups. At the festival, Bidstack was a prominent presence, hosting a stand, presenting on stage, and participating in the E.ON brand challenge on the Innovation Stage.

As a global energy giant, E.ON was seeking a partner to collaborate with and promote consumer behaviour changes, encouraging the adoption of more sustainable technology solutions.

When asked why he selected Bidstack, Scott Somerville, E.ON’s Head of Brand & Marketing, said, “The way Bidstack have thought about not just their product, their execution, but also how you would help the brand with it too, is very impressive…It’s great because we can borrow their equity with a really different audience, and the simplicity of the offering made it even more appealing.”

Award Body: Campaign Media Awards US
Category: Media Owner: Best Media Strategy
Winner: Bidstack
Others Shortlisted: Aki Technologies with Primal Kitchen, Vevo with Karma Money

The Campaign US Media Awards were built to honour companies that are guiding clients through a complex and fast-moving landscape. Winners were selected on their ability to demonstrate remarkable agility, strategic rigour and creative thinking across their campaigns.

Since 2021 Bidstack has begun working on larger campaigns with leading brands in the US market and we set out to celebrate the creativity and innovation of this work alongside our partners. Winning Gold at the Campaign Media Awards in the US was an important step in building our profile in the US market.

The campaign, which featured legendary US goalkeeper Tim Howard, made Invictus the world’s first fragrance to create a sporting challenge in a VR environment and succeeded in increasing purchase intent and improving brand perceptions among their target audience.

Award Body: Digiday – Marketing & Advertising Awards Europe
Category: Best Use Of Technology
Winner: Bidstack
Others Shortlisted: Greenhouse with Eurojackpot, MG OMD with Specsavers, 7 Stars with FreeNow, Upstream & TIM Brasil

The Digiday Marketing and Advertising Awards Europe recognise the companies, campaigns and technology modernising European marketing and advertising.

One of the three key pillars of our awards strategy for 2022 was to gain recognition for the quality of our technology. We were proud to be ‘Highly Commended’ by The Drum in the Best Tech Platform category at the Drum Awards for Digital Industries but taking home first place in the Best Use Of Technology category at the Digiday Marketing & Advertising Awards for Europe was an important point of recognition.

The campaign with Marriott Bonvoy, Publicis Sport & Entertainment, and Publicis Media perfectly demonstrated the capabilities of our technology and how it could be applied to deliver a multi-award-winning campaign.

Other awards Bidstack received throughout 2022 include Best Regional Campaign (North America) at The Wires, Technology Media Leader of The Year at The Media Leaders Awards, Best Use Of VR And AR at The Drum Awards For Digital Industries, Best Creative Use Of Innovative Formats at The Digital Media Awards, Bronze for Best Fan Engagement By A Club (in collaboration with Norwich FC) at the Football Business Awards and Bronze for Best Gaming & Esports Placement at Les Trophées Marketing.

By consistently leveraging cutting-edge technology, fostering a culture of continuous learning and development, and delivering groundbreaking campaigns, Bidstack has established itself as a formidable industry leader, poised to shape the future of advertising.