Bidstack’s Platform Powering Multiple Stakeholders

Bidstack’s suite of products continues to evolve and provides a solid platform for scalable revenue acceleration and creates value for its expanding client base. Expertise and innovation in technology as well as reliable reporting and insights facilitate a market-leading position in a dynamic gaming marketplace.

The products supporting growth are as follows:

A library of software development kits (SDK) which game publishers can integrate into their titles to enable ad unit creation, inventory management, reporting on performance and monetisation through direct or programmatic advertising. Key features such as standardised formats and open measurement have been areas of focus to drive scale. Complementary use cases such as in-house marketing and rights holder management reinforce the organic growth opportunities.

Bidstack’s ad formats

The AdConsole platform, an ad management and reporting interface powered by Bidstack’s proprietary ad server and programmatic exchange, allows game publishers to dynamically control and monetise gaming inventories and media buyers to create, launch and optimise advertising campaigns. AdConsole is currently accessed by clients through a managed service, however, it is evolving into a self-serve solution for turn-key activation to address enterprise clients.

The Bidstack Exchange is a gaming marketplace designed for efficiency, transparency and control with multiple demand partners that enable publishers to connect to programmatic advertising spend. Expanding programmatic capabilities to service client demand produces an engine of always-on revenue growth.

Bidstack’s cross-platform solutions

Bidstack will continue to collaborate and lead the market with industry bodies, independent measurement companies and third-party technology providers to develop, standardise and measure the effectiveness of gaming environments with the objective of growing the market for all players.