Brands and advertisers

IAB Gaming Week – How to deliver in-game advertising at scale

June 9, 2021

IAB Gaming Week: Creative Workshop, June 2021

For this year’s virtual IAB Gaming Week event, Alan Ngai, Senior Product Manager at Bidstack is joined by Simon Jones, Managing Partner at Spark Foundry to discuss the scalability of In-Game advertising formats.

The session unpacks new trends within media, exploring how global brands, celebrities and even politicians are starting to utilise gaming as a platform to engage audiences at scale. With in-game advertising formats, advertisers are now able to further integrate gaming within media plans by delivering contextually relevant messaging into virtual spaces programmatically at scale.

Watch the full session above to learn more!