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ATS London 2023 – The power of in-game advertising for brands and app developers

July 6, 2023

Mobile gaming has become a major source of entertainment for millions of people worldwide, and brands are beginning to recognise the benefits of in-game advertising. But how exactly does it compare to traditional advertising, and what unique advantages does it offer? How can in-game advertising tap into people’s ever-elusive attention? How is programmatic being integrated into the gaming sphere, and what does measurement currently look like? What are the challenges that are preventing advertisers from exploring in-game formats? How do advertisers reach gamers without intruding on their experience?

Digital Turbine’s Mark Slade, Spark Foundry’s Tom Wigley, Bidstack’s Natasha Whitfield-Niven, EPIC Global’s Ben Finnegan, and PHD UK’s Jamie Lyons joined Mat Broughton on stage at ATS London 2023 to discuss all these questions and more.