Bidstack news

Game, Set & Match: Bidstack expand Inlogic Games partnership with Tennis World Open 2021

July 2, 2021

Bidstack is pleased to announce the expansion of its gaming partnership with Inlogic Games. Having first partnered with Inlogic on Soccer Cup in May last year, Bidstack will now be serving native in-game ads into the popular sporting title Tennis World Open 2021. The integrated in-game branding will bolster Bidstack’s growing stadium vertical with ads that blend seamlessly into the action courtside. 

Tennis World Open, which is available on Android and iOS, features 26 pro tennis athletes from around the world, and players can utilise them in 16 different tournament formats. The game offers a truly immersive experience with fast-paced gameplay and game mechanics that reflect natural player movements on different surfaces.

Players can improve their skills in the game’s training mode by working on accuracy, shot power and endurance, or they can take on the challenge of career mode and hit the tour. Custom items such as rackets and kits can be unlocked as you progress through the game and exclusive prizes and bonuses are available each day to reward returning players.

Inlogic Games is a Slovakian game studio that specialises in the development of mobile games. Their team have worked on more than 300 titles and have more than 16 years of experience. The expansion of the partnership is a reflection of the quality of Bidstack’s lightweight SDK and the calibre of brand partners that have been showcased in Soccer Cup since the first integration took place.

Of the new partnership Jan Kalafut, CEO at Inlogic Games said “Our partnership with Bidstack has been a great one for us, as it allowed us to enhance our player’s experience through immersive advertising that feels authentic to our game’s world. We are thrilled to expand our cooperation into another game from our portfolio. It is always exciting to see what new brand collaborations their team has to offer us.”

Antoine Jullemier, Head of Mobile Publishers at Bidstack added “The adoption of native in-game advertising continues to accelerate. We are really pleased to be adding another great title to our portfolio with a superb new game from our partner Inlogic.

Our focus will continue to be on providing the best support to our partners and empowering them to unlock a proportion of the growing global ad spend through our advertising expertise and lightweight SDK.”