Bidstack news

Bryan Neider joins Bidstack as Non-Executive Director

July 5, 2021

Bidstack is pleased to announce the appointment of Bryan Neider as Non-Executive Director and Chair of the Audit Committee.

Bryan is a tech, media and gaming veteran who adds a great deal of experience and knowledge to Bidstack’s leadership team. He became an advisor to the business in October 2019 and brings more than 25 years of leadership experience from his time with Electronic Arts.

He served a variety of leadership roles for EA including managing global business development, EA partners, corporate finance as well as serving as CFO and COO for, CFO of Worldwide Studios, COO for EA’s global development organisation and SVP of Global Operations.

Bryan is currently the CEO of AbilityPath, a renowned 100-year-old organisation that creates opportunities for greater independence amongst children, young people and adults with intellectual and developmental disabilities by empowering them with diverse, individualised education and support services.

He also serves on several not-for-profit boards and is a founding board member for Santa Clara University’s Centre for Innovation and Entrepreneurship and is an advisory board member for the College of Business and Economics at California State University. In addition to this, he sits on the boards of three tech start-ups and has been an advisor to a well-known technology and media venture capital fund located in Silicon Valley.

Of the new appointment, James Draper, Bidstack’s CEO said “I’m honoured to welcome Bryan, a global leader in technology, media and gaming to the board. We have worked closely together since his appointment to the advisory board and as Bidstack is at an inflection point in the business we will benefit from Bryan’s impressive and proven track record at Electronic Arts as we pursue commercial opportunities.”

Bryan Neider, Bidstack’s newly appointed Non-Executive Director added “I am very excited to be joining the Bidstack Board of Directors.  Bidstack’s technology and business model offer gaming and media companies the opportunity to reach billions of gamers around the world.
Bidstack makes it possible to reach ever-increasing audiences in new and compelling ways which can enhance the games’ authenticity with tailored and targeted marketing campaigns.  In the same way, product placement arrangements have benefited film and television economics, in-game marketing campaigns offer the same opportunity for local and global brands to reach important consumers.”