Bidstack news

Bidstack serves an ace with new Wildlife Studios partnership

November 11, 2021

Bidstack is delighted to announce a new partnership with Wildlife Studios, creators of the world’s most popular mobile tennis game Tennis Clash, which will see them deliver unique branded experiences into the game.

The activations will see brands featured across courts such as New York and Sydney, on courtside banners, scoreboards and nets, on custom racket strings and across branded outfit designs that will be seamlessly integrated into the game’s virtual world. The in-game takeovers will be available to all players and will be seen by a global audience.

Tennis Clash is often featured in the Top 5 Sports Games on the Apple App Store and has picked up multiple awards for its Android version. Wildlife Studios developed the realism of the title through a series of detailed physics studies which simulate the trajectory of the ball and other movements within the game. This makes it easy to learn, but difficult to master and widens the games appeal to tennis fans as well as avid gamers.

For Bidstack the new partnership reinforces the growing tennis genre and is an important step forward in being able to offer clients premium gaming inventory at scale that acts as a new audience touchpoint. The games graphical fidelity, style and reach combine to create a top tier gaming experience that brands can be proud to be associated with.

Of the new partnership James Draper, CEO at Bidstack added “We’re really proud to be working with Wildlife Studios. As one of the world’s biggest mobile game publishers, we’ve been looking to partner with them for some time.

Working on immersive campaigns across new formats, and in new territories is something we are really excited about. The key to introducing new brands into the gaming space is authenticity and respect for the playing experience.  With Tennis Clash we are able to deliver on that ambition emphatically.”

Ana Costa, Game Director of Tennis Clash said “We’re delighted to be working with Bidstack. Connecting the in-game world of Tennis Clash with the real world of sport was a part of our vision from the start. Partnering with premium brands brings us closer to that vision and allows us to create an exciting experience for our players globally.”