Bidstack news

Bidstack race ahead with new T-Bull partnership

July 28, 2021

Bidstack is pleased to announce a new partnership with T-Bull, one of the largest mobile game developers in Poland for its free-to-play title Racing Classics PRO: Drag Race & Real Speed.

T-Bull was founded in 2010 in Wrocław and has grown from a five-person operation to a team of more than 60 staff. Since 2017 their games have been downloaded more than 300m times and the popularity of their titles continues to grow.

Racing Classics PRO: Drag Race & Real Speed is a classic car driving simulation game from T-Bull that allows players to compete in drag races, customise their vehicles and experience realistic driving physics. The game features 15 iconic racing cars, a unique track and 5 tiers. It is available on Android and has seen a total of 2.95M downloads since it was first launched.  The game’s key markets are the USA, India, Brazil and Russia.

This new title reinforces Bidstack’s racing environment vertical where in-game ad placements help brands to build brand awareness whilst becoming an authentic part of the racing experience. Bidstack’s racing inventory covers trackside hoardings, the start/finish line of races and flags and banners throughout a track which helps to enhance the realism of a game, without disrupting its performance.

Of the new partnership Antoine Jullemier, Head of Mobile Publishers at Bidstack said “We are thrilled to be working with T-Bull’s high impact racing franchise. Racing Classics PRO: Drag Race & Real Speed offers impressive graphics and its gameplay lends itself well to native in-game advertising. We are looking forward to enhancing the realism of the game with contextual brand placements from our growing roster of global and local advertisers.”  

Damian Fijałkowski, Co-Founder & CEO at T-Bull added “It is a great opportunity for us to be working with Bidstack, the new partnership makes it possible for us to put non-intrusive ads into the background of our game. This allows our players to become more immersed into the game’s universe and to experience real-world conditions.”