Bidstack news

Bidstack partners with TotallyAwesome to level up youth-first gaming advertising in APAC

November 15, 2022

Bidstack is pleased to announce a new partnership with TotallyAwesome, the leading youth-first engagement platform for Kids, Gen Z and Families in the APAC Region. The partnership follows the recent launch of TotallyPlay, the industry’s largest brand-safe gaming platform.

Currently, 77% of under-24s in APAC play video games, and more broadly, internet usage by under-24s now accounts for 40% of daily traffic. For brands to meaningfully and safely connect with such a vast audience across mobile, PC, console, VR and cloud gaming platforms, the partnership will unite Bidstack’s best-in-class advertising inventory and tech stack with TotallyAwesome’s proprietary research, a wealth of youth marketing expertise and stringent data compliance and industry protocols.

With Bidstack currently serving over 2 billion advertising requests across APAC each month, the partnership will establish an unrivalled offering for brands seeking to safely advertise to youths aged 4 – 24 years old in the region.

On the partnership, Lewis Sherlock, EVP Bidstack Technologies and Partnerships, said:

“We’re really excited to be partnering with TotallyAwesome in APAC on their new gaming product. Integrating our in-game solutions into the TotallyPlay offering creates a new way for brands to reach younger audiences which is underpinned by TotallyAwesome’s proprietary research and expertise in marketing to under-24 audiences. Working with trusted partners like TotallyAwesome is a real validation of our solution, and we can’t wait to get this partnership underway.”

Gary Fung, Regional Gaming Director, TotallyAwesome, added:

“Considering how the industry has evolved in recent years, there’s such a timely opportunity for brands to connect at scale with young gamers in a safe and meaningful way. But what’s vital is that brands know where online is appropriate for that age group and understand what truly motivates kids, teens and older Gen Z. At TotallyAwesome, our core mission is to support a safer online future for young people while enabling brands to connect with this multi-hundred billion dollar industry at scale – the latter point being one reason why we’re delighted to partner with Bidstack and the vast advertising inventory they have built up across all major gaming platforms.”


Totally Awesome and Totally Play

TotallyAwesome is the only youth-first engagement platform in APAC and is built for brands to connect safely with more than 300 million monthly active users aged 4-24 across APAC. Our bespoke technology allows us to offer youth contextual and customised content through age-appropriate engagement. We constantly strive to maximise a brand’s utility through relevant and engaging executions, launching TotallyPlay, which takes the confusion out of marketing to youth in the gaming ecosystem through unbiased, science-backed, human-first, audience-safe and locally nuanced strategies; and by launching Programmatic Playground, the world’s first youth-safe contextual programmatic desk.

TotallyPlay is compliant with both COPPA and GDPR data privacy guidelines and regulations, with TotallyAwesome being a member of the kidSAFE Seal Program.