Bidstack news

Bidstack lands portfolio of titles from Sir Studios

June 18, 2021

Bidstack is pleased to announce a new partnership with Sir Studios. The deal includes two free-to-play racing games that will help to grow the company’s global footprint and open the door for brands to reach their target audience across a number of key markets.

Sir Studios specialise in developing vast open world driving experiences with terrains that vary from modern cityscapes to vast desert landscapes. Gamers are able to explore these incredibly detailed, boundless maps and test their driving skills as they play.

Ultimate Car Driving Simulator has been added to Bidstack’s growing racing portfolio of games and was recognised as the ‘best car driving simulator game’ in 2020. The game combines advanced driving physics with sound effects from real cars and utilises a powerful graphics engine to deliver the most realistic driving experience possible.

Sir Studios’ award-winning Ultimate Motorcycle Simulator will also be added to Bidstack’s roster of titles. The game mirrors a similar experience to the Ultimate Car Driving Simulator but with a focus on the riding physics of a motorcycle. The game also allows players to express themselves through unlimited customisation of their vehicle.

The two games, which are available on iOS and Android, are hugely popular with gamers and have seen more than 262m downloads since launch. Being able to offer this kind of reach to brands is a major boost as they look to engage gamers at scale, without disrupting their playing experience.

Of the new partnership Caglar Bozkurt, Head of Marketing at Sir Studios said “As technology continues to become more and more integrated into our lives, like everything else, marketing campaigns are evolving as well and brands are slowly waking up to the power of mobile gaming as an advertising channel.

Thanks to this, on mobile we’re finally seeing the push for much more familiar, non-intrusive in-play ads from other platforms and we are really excited to be at the forefront of this transition with our perfectly suited racing titles. If it’s done properly, in-play ads can provide great results and we’re looking forward to seeing those results together with our experienced partner Bidstack”.

Antoine Jullemier, Head of Mobile Publishers at Bidstack said: “Native in-game advertising is really flowing at the moment and maturing into a game-changer for both young and established mobile game developers.

We are delighted to be welcoming Sir Studios as a new partner. It’s been a real pleasure working with Caglar and his team, and we’re excited to be working with them on their exceptional titles – Ultimate Car Driving Simulator and Ultimate Motorcycle Simulator.”